學術資源整合系統-相關推薦
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| 作者 | Yea-Lih Chiang,Hong-Ren Chen, Yu-Ting Wei |
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| 出版日期 | 20100904 |
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| 著作名稱 | Design of Location-Aware Sales Promotion Information Delivery Service System
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| 摘要 | Sales promotion planning is an indispensable and
integral part of business activities. Product development,
preparation of sales strategies, and sales promotions all require
advertisements via different media channels. RFID is a noncontact
awareness technology and is widely used in various
contexts. This study combines RFID awareness with wireless
network environments and proposes a location-aware sales
promotion-information delivery service system, which can
provide customers with real-time sales promotion information.
The system provides users with individualized services aims to
provide sales promotion information of preferred stores, and
avoids providing excessive information. The purpose of the
system is to provide all-around marketing channels; increase
purchasing, profitability, and competitiveness for enterprises by
offering real-time and convenient shopping environments for
customers; and to improve the development of mobile commerce. |
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| 系統號 | NO000003178 |
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